With the launch of IMPACT FARM in 2022, a corporate social initiative by Bangkok Land Co., Ltd, the company was able to support Thai organic producers and farmers, as well as the agricultural sector in Thailand. Bangkok Land continues to strive to create long term sustainability by implementing IMPACT FARM Phrase 2, with the focus on new leafy greens and market expansion – especially delivery business – to draw more income to farmers.

Paul Kanjanapas, chief executive officer of Bangkok Land Public Company Limited, has started an organic farm to not only support local farmers but also promote healthy eating through the consumption of organic products. He himself made several trips to Chiang Mai to visit at least 69 organic farmers who are willing to work in harmony with nature. Inspired by the wealth of high quality, local produce Chiang Mai had to offer, he decided to purchase organic products directly from the farmers as he envisioned using organic products in every restaurant operated by IMPACT.